Gambling platform and Software Company, Bede Gaming have signed a landmark deal with South African-based leisure and entertainment giant, Sun International. The result will be Bede’s first entry into the South African gambling market.
Under the terms of the deal, Bede Gaming will become Sun International’s go-to internet gaming technology partner and will also license its flexible gambling platform to the group. The gambling company will provide sports betting exclusively to players in South Africa.
Sun International – Inks a Deal with Bede Gaming
Sun International will influence Bede’s platform to support the company’s desires for its digital growth in the gambling market. Moreover, it will include its leading Sunbet brand and online sports betting website.
Bede Gaming, which is based in the UK maintain its status as the first optimal choice for operators that are looking to advance growth within the digital arena. A supplier sceptical and flexible platform helped Bede in demonstrating its ability to participate expeditiously. It also gave operators a substantial choice of suppliers.
Sun International CE Speaks
Sun International CE, Anthony Leeming, said, “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect. For this reason, it was an easy decision to partner with Bede Gaming, which has enjoyed significant success in other markets. The team has been a pleasure to work with and we are excited to continue working in partnership.”
Bede Gaming CEO Michael Brady said: “To enter the South African market with such a respected name as Sun International. It really underlines our commitment to growing Bede’s footprint in global regulated markets. We have been selected by Sun International because we offer a flexible platform. And also lightning fast integrations that have proven successful in multiple jurisdictions. Operators are demanding greater speed and flexibility, which is something we are able to deliver. We look forward to building a long and mutually beneficial relationship with Sun International. Furthermore will continue to build upon our market-leading offer.”-he added